KENDA Tires Europe welcomes reifen.com GmbH as new distribution partner
As part of its 2021 business development strategy, KENDA Tires Europe has entered into a distribution agreement with expert tire and wheel business reifen.com GmbH, to distribute its full passenger car tire portfolio across Germany and Austria.
With the agreement in place since July 1st 2021, customers can now purchase KENDA’s complete and continuously evolving passenger car tire portfolio from 37 reifen.com customer outlets across the region, as well as from its online shop.
With more than 500 employees and its own service centre, reifen.com GmbH is a leading German- based multi-channel specialist offering a wide range of tyres and wheels. With a total of 3,750 assembly partners, reifen.com GmbH is also active in France, Austria, Italy, Switzerland and Denmark. The business started more than 30 years ago and now offers a range of products including: tires for cars, motorcycles, off-road and transport vehicles and bicycles, as well as rims, complete wheels and accessories.
Jimmy Yang, Chairman of KENDA Tires Global explains: “This partnership with reifen.com forms the next part of our story, as we strive to organically grow the brand across our chosen European markets. We choose our distribution network very carefully in order to maintain KENDA’s position and not to dilute the brand.
“With its focus on dynamic customer service and its balance of a comprehensive on and offline route to market, reifen.com is our distribution partner of choice in this region. We look forward to working with them to better serve and grow our customer base, and to benefit both businesses.”
Managing Director, reifen.com, Ralf Strelen added: “The KENDA name is fast becoming synonymous with quality and value. We are pleased to be able to add this brand and all that it brings to our offer. We not only offer KENDA’s customers a multi-channel consumer platform, but with our technical hotline and dedicated customer service centre we are available to advise customers in a timely manner on any question from a part reference enquiry, through to technical information and product care facts.”