Two German Brand Awards 2023 for MAHLE

20 Jun 2023

MAHLE wins two German Brand Awards this year. The German technology group comes first in the category “Excellent Brands-Industry, Machines & Engineering” for outstanding brand work and in the category “Excellence in Brand Strategy and Creation” for its social media campaign “MAHLE Road to Hydrogen”. The prestigious marketing accolade is awarded by the German Brand Institute whose jury consists of independent, interdisciplinary experts from companies, science, consulting, services, and agencies.


For many years now, the MAHLE brand has been synonymous with expertise and quality in the development of innovative technologies for tomorrow’s sustainable mobility,” says Manuela Höhne, Head of Communications and Marketing at MAHLE. “Our communications and marketing team is working to effectively position our company vis-a-vis our target groups in the future fields of electrification and thermal management in line with our MAHLE 2030+ strategy, as well as to communicate MAHLE as a reliable partner for our customers for the clean, green internal combustion engine. I am delighted for our entire team to have won these awards.”

In its award-winning social media campaign “MAHLE Road to Hydrogen,” MAHLE addresses the everyday suitability of the carbon neutral hydrogen engine in the transportation sector, demonstrating how hydrogen can swiftly decarbonize everyday freight transport. The story line, which describes the journey of a hydrogen-powered truck from Spain to Germany, is packed with fascinating background information and numerous interesting facts about this drive technology. It is a conclusive demonstration of how MAHLE’s cutting-edge technologies are already enabling sustainable and carbon neutral transportation today. The campaign, which MAHLE co-developed with the Agorate agency from Darmstadt, was held in the run-up to the IAA Transportation show in late summer 2022 on the Group’s LinkedIn and Instagram channels.

The German Brand Award is a competition organized by the German Brand Institute. The Institute was founded by the German Design Council and the consulting firm GMK Markenberatung to enhance the role of brand management as a crucial success factor for companies competing in domestic and international markets.


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