50 years of Automotive Excellence

30 Mar 2022

Ajusa will commemorate its 50th anniversary carrying out several actions during 2022.

You only turn 50 once, and to commemorate this important anniversary, Ajusa will carry out during 2022 various special actions to return to employees, customers, suppliers and, in general, to society, a part of everything it has received during this half century.

The Spanish manufacturer of engine components (https://ajusa.es/) will commemorate its five decades of experience with its own visual identity. Ajusa’s 50th anniversary will be present on all its products during 2022 with the logo specially created for this event. In addition, it will seize the opportunity to update the packaging of its products with a cleaner and more elegant image.

The colors of the holographic effect of the Ajusa 50th anniversary logo will remain on the landing page that will be presented in the coming weeks, where the user will be able to learn more about the history of Ajusa and its founder, José Manuel Martínez Martínez.

Motion graphics, employee  testimonial videos with anecdotes from these 50 years of history, special customers and suppliers recognition, a football tournament and a tribute to the workforce, are some of the actions planned by the company. On its social networks, with the hashtag #ajusa50, the company will share memories and images of the most significant moments of its 50-year history. 

A year full of social responsibility and culture

Solidarity will mark an important part of the actions that Ajusa will carry out during 2022 to commemorate its 50th anniversary. The engine component manufacturing company will keep supporting the charity campaign “Together against Childhood Cancer” (https://ajusa.es/blog/news/ajusa-raised-money-childhood-cancer) for the benefit of the association AFANION.

Moreover, Ajusa has signed a collaboration agreement with the emblematic Teatro Circo of Albacete to sponsor several cultural activities during 2022 as a demonstration of its commitment to culture.

Emotional and singular acts

Since 2022 is also the year in which international automotive trade shows will once again be held without restrictions, the company will take advantage of the next edition of Automechanika Frankfurt to organize a commemorative event with a representative part of customers, distributors and agents. In this event, Ajusa will take the opportunity to launch the 22nd edition of its general catalog (https://ajusa.es/catalogue), the fifth of its turbo catalog and, as a novelty, the first edition of its compressor catalog.

With more enthusiasm than ever and willing to continue growing, Ajusa summarizes in this video(https://www.youtube.com/watch?v=uEOJkJcz0mo) how it has reached 2022 after 50 years of history.


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