ORLEN OIL: New quality on global markets

07 Mar 2024

In the rapidly developing industry of lubricants, the growth of the ORLEN OIL brand and its business expansion represent a new chapter of the European and global market. Combining the experience and tradition of the well-known and respected Platinum and LOTOS, in January 2024, ORLEN OIL opened a new chapter in the history of lubricants industry. Products of the new brand are already available on the European market.

With more ORLEN petrol stations opening across European cities and the distinctive eagle logo strengthening its position with every lap of the Formula 1 racing car, it was only a matter of time before the offer of petrol products was extended to engine oils (under the same brand). ORLEN S.A. is a Polish company that has become one of the biggest international actors and has expanded its influence far beyond Poland. The company has production plants and refineries in strategic European locations – Poland, the Czech Republic or Lithuania.

ORLEN OIL is part of the ORLEN Capital Group and an oil brand created in a merger of LOTOS Oil and ORLEN OIL. But what makes ORLEN OIL stand out among its competitors? Above all, the company has a fresh outlook on market needs, is relentlessly striving for excellence and has a broad portfolio. It produces lubricants ranging from engine and industrial oils to greases and specialised operating fluids. Europe is not the only region of the company’s expansion. Its proprietary engine oils reach the furthest parts of Asia, the Middle East, Africa, or South America. In order to meet the needs of such a variety of customers, the product portfolio has to be extensive. Considering the above, the product line for hybrid cars – ORLEN OIL Max Expert Hybrid – which addresses the demands of modern engineering, shall be mentioned.

Let us take a look at the brand’s characteristics and individual products. What is so special about ORLEN OIL products? Definitely the Advanced Protect Formula – a formula that enhances oils protective function. It protects a cold engine as soon as it starts and makes it easier to start in sub-zero temperatures. Thanks to this formula, even in adverse weather conditions, the oil continuously reaches every part of the engine, effectively protecting its crucial parts. The oil properties have been refined for vehicles exposed to frequent starting and stopping of the engine, which often occurs in city traffic. The formula stabilises the lubricating film while minimising the friction index between cooperating components and protects the oil from oxidation. The Advanced Protect Formula works once the engine is started. As the temperature rises, the thermoactivated Hi-Endure Coat starts to build up, providing not one but two layers of protection on the oil film for fast and dynamic driving, as well as stability, efficient absorption, and dissipation of heat from the engine.

We cannot ignore ORLEN OIL’s contribution to the world of motorsports. The  passion and successes of ORLEN OIL brand ambassadors such as Martin Prokop, Kajetan Kajetanowicz, Bartosz Zmarzlik, Miko Marczyk, Jakub Przygoński or Fernando Barreiros further emphasise the values that ORLEN OIL represents. Until now, the athletes have been promoting Platinum and LOTOS, and starting this year, they will continue their cooperation under the new brand – ORLEN OIL.

Now that ORLEN OIL operates under a new brand name and continues its mission to deliver the highest quality of products to global markets, the question arises: Have you already noticed ORLEN OIL products somewhere? Whether looking for solutions for passenger cars, trucks or industrial machinery, ORLEN OIL offers products that meet the highest standards and represent the brand’s concern for the environment. Like any global brand, the company belongs to the ATIEL organisation, which is a confirmation of the quality of the products and their compliance with the label information.

With ORLEN OIL, every kilometre travelled on the road becomes a testimony of commitment to the future of motoring. Therefore, it is a good idea to take interest in these products. Choosing ORLEN OIL means choosing a brand that continuously strives to be a leader in the lubricants industry, bearing in mind, first and foremost, customers’ needs and expectations. Isn’t now the best time to join this innovative ride?

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